The Beauty of Content
How do you market an elite talent beloved by Manhattan socialites and Hollywood celebrities? Simple, share him with the world. John Barrett creates fashionable hair in the exclusive John Barrett Salon—the penthouse of Bergdorf Goodman. Indigo6 developed a strategy and platform for sharing his craft and vision with clients and enthusiasts around the world. We developed original content including branded photo editorials and behind-the-scenes films which provided consistent and compelling stories that we shared through social media.
Designing a destination for fashionable hair
The redesign of JohnBarrett.com has helped the Salon connect with clients, fans and colleagues like never before. The site provides a platform for John Barrett and his talented team to share new looks, highlight collaborations and inspire new trends.
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Shooting the next big thing
We collaborated with John Barrett to develop editorial concepts that showcase John’s unique point of view as well as emerging trends. Shooting in some of Manhattans most venerable locations, we created iconic looks that feature beautiful fashion and breathtaking hair.
Turning up the volume
We used targeted placements to strategically increase reach and visibility of the John Barrett brand. Our photo editorials provided a wealth of imagery used in various publications—reinforcing brand, introducing new services, and establishing new trends.
Filming fashion where it begins
Over many seasons and collections, we have documented John and his team’s collaboration with top international fashion designers. Our films have provided salon customers and fashion & beauty enthusiasts everywhere a rarely seen glimpse of the amazing transformations created backstage at New York Fashion Week.
Crafting content worth sharing
Our content-centric approach has given John Barrett the ability to provide access and share expertise across a variety of social media channels—perfectly balancing immediate, less-manicured updates with highly polished branded content.
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