Teroforma makes thoughtfully crafted objects for the table by orchestrating collaborations between a new generation of designers and some of the worldʼs ﬁnest artisan & manufacturers. Over the course of three years, Indigo6 worked with Teroforma to evolve their brand, tell their story, and communicate consistently across catalogues, packaging, collateral, and interactive.
Capturing Simple Beauty
Teroforma is a company built on creative collaborations. We viewed our work is an extension of the collaborative process. Our strategy for product photography was connected to the beauty and sophisticated simplicity of each crafted object, while highlighting inverse angles, asymmetry, repetition of form, and contrast of color.
Differentiating through Design
Over the years, we designed a number of Teroforma product catalogs. We believe the design of the Teroforma catalog needed to reflect the design principles inherent in Teroforma’s products. Within product groups we showcased interplay of objects, and across product categories we highlighted overarching design themes.
Designing a Digital Showroom
We designed a clean, modern eCommerce environment to showcase Teroforma’s products while also telling the many stories of the gifted designers & artisans who created them. The site featured the ability to effortlessly browse the entire Teroforma product catalogue through a single module.
Revealing the Invisible
In the words of Andrew Hellman, CEO of Teroforma, “when you know the story of the people who made what you hold in your hands, you appreciate it even more.” Shot over three days, on location in Austin, Texas; our film explores designer Leah Duncan’s inspiration and creative process.