b2XY is a human resources consultancy focused on the issues that businesses will face as 80MM Baby Boomers retire and are replaced by 60MM Generation X and Y employees… get the name? The logo and tag-line hint that b2XY has a secret formula for addressing these impending issues. The Indigo6 designed b2XY website is a great articulation, and extension of the visual strategy we developed in our identity and collateral engagement.